Italian interior design in Dubai: an executive setting
Italian interior design in Dubai through AD’s SG Headquarters: executive rooms, material composition and the connection between selection and delivery.

At SG Headquarters in Dubai, timber-lined executive rooms and a formal boardroom belong to the same working environment. Reception introduces that setting; rooms beyond it accommodate meetings and private conversation. Each has a different role within the organisation’s public face.
The project offers a concrete way to explore Italian interior design in Dubai: through the relationship between interior architecture, furniture, materials and technical development. For an owner considering an international design appointment, it also raises a practical question: how will choices made with the design team become the room at the property?
Begin with the way the space is used
An executive interior can give an important meeting a formal setting and offer a more relaxed room for continuing the conversation. Those encounters influence the size of a table, the position of a desk and the seating beyond it. The design begins with how the owner wants to receive people.
Consider the building itself: its views, measured dimensions, existing services and access. An attractive arrangement in a showroom may have very different proportions in the property. The brief and the actual premises should guide the choices together.
Compose Italian furniture within the architecture

In an executive interior, a boardroom table sets the scale for seating, conversation and the light above it. Its material also changes how the room is perceived. A stone surface, upholstered chairs and adjoining joinery need to be developed together, with the room’s proportions and meeting format in view.
A visitor’s chair across a desk creates a different conversation from a separate seating group. The layout can provide both, where the brief and floor area call for them. Furniture plans make their relationship visible before an order fixes the dimensions and configuration.
Material samples bring those choices close enough to judge. Timber, upholstery, metal and stone can be shown together under the intended light. For natural stone, the designer and maker develop the composition using the actual slabs, including veins, joints and edges. Bespoke work can give a particular function or proportion its own form.
SG Headquarters: an executive setting in Dubai

At SG Headquarters in Conrad Business Center, AD’s contribution is executive interior design and technical development. The design brings reception, circulation, executive offices and meeting spaces into one working environment.
The reception composition centres on a dark stone counter and an illuminated stone backdrop. Timber-lined walls continue into the routes beside the counter. The material relationships give arrival a clear identity before a visitor reaches the rooms beyond it.
In the executive room shown in the project gallery, illuminated shelving holds books and objects above closed storage. A desk and a separate sofa-and-chair arrangement provide different places for work and conversation. The shelving, stone feature wall and ceiling lighting develop the room around those two settings.
The boardroom works at another scale: a long stone table, upholstered chairs and the ceiling composition establish a formal meeting setting. For a new headquarters, the useful question is which encounters need their own rooms and which can share one. AD’s Dubai reference shows how material character and furniture arrangements can develop around those differences.
Pedretti Home’s project feature credits Andrea D’Anca and Ignazio Lo Manto and records its CIOCAT pieces for the President’s relaxation area. It is the furnishing partner’s account of its contribution to the project.
Keep selection connected to delivery
Once a configuration and finish are agreed, keep them identifiable through quotation and manufacture. A replacement upholstery, altered dimension or different stone selection may change the composition. The client should understand what an alternative changes before accepting it.
For an international purchase, establish responsibilities for transport, delivery and installation. Building access, lifts, storage and assembly need checking against the actual pieces. Fitted work and lighting also need coordination with the people developing services and construction at the property.
AD’s Furnishing & Procurement service selects and purchases at source in Italy on the client’s behalf, within an agreed scope. That appointment can support a completed design as well as form part of a wider commission.
Related projects and guides
Decide what the property needs next
If the room arrangements, finishes and furniture are still open, they can develop together through Interior Architecture & Design. If an interior is already resolved, a defined sourcing package may be the appropriate next step.
To plan a commission for your own property, explore interior design for your Dubai project, including the work with your architect and appointed specialists.
Tell us about the property and how you would like to use its rooms. We can discuss the interior design with you and the team already involved; plans can follow if available.