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Luxury Spa Design: The Ultimate Guide for Hotels

Updated: Aug 20, 2023

Do you love going to the spa? If so, you’re not alone. Many people enjoy spa experiences as a way to relax, rejuvenate, and pamper themselves. But what makes a spa experience truly amazing? How can hotels create spas that wow their guests and keep them coming back for more?



Luxury spa design is the answer. Luxury spa design is not just about creating a visually appealing space, but also about understanding the needs of guests and providing a tranquil and restorative environment. Luxury spa design can also increase guest satisfaction, loyalty, and revenue for hotels. According to a study by Cornell University, guests who use hotel spas spend more on food and beverages, generate more revenue per available room, and have a higher retention rate than those who don’t.

In this article, we’ll share some secrets of luxury spa design, and show you some examples of the most stunning spas in the world.



The Core Principles of Luxury Spa Design

Crafting the Ideal Spa Ambiance

The spa ambiance is the first thing that greets you when you enter the spa area. It sets the tone and mood for your spa journey and influences your satisfaction and loyalty. Therefore, creating a welcoming and relaxing spa ambiance is essential for a successful luxury spa design.


The spa ambiance should reflect the hotel’s brand identity and values, as well as the local culture and environment. Every detail, from the layout and materials to the lighting and music, should be carefully considered and harmonized to create a cohesive and appealing spa ambiance.


Let us show you some examples of spas that create a stunning first impression:

  • The Bürgenstock Alpine Spa at the Bürgenstock Resort in Switzerland. This spa features a spectacular infinity pool that overlooks Lake Lucerne and the Alps. It also uses natural materials such as wood, stone, and glass to create a warm and elegant atmosphere.

  • The Dii Wellness Med Spa in Bangkok, Thailand. This spa takes you to a sensuous and mysterious world with glowing spiral prisms and glittering crystal droplets that reflect within their surroundings, creating a complex spatial perception.


Bürgenstock Alpine Spa at the Bürgenstock Resort in Switzerland
A view of the Bürgenstock Alpine Spa at the Bürgenstock Resort in Switzerland

Image source: Divisare


A view of the Dii Wellness Med Spa in Bangkok, Thailand
A view of the Dii Wellness Med Spa in Bangkok, Thailand

Image source: Divisare


Balancing Aesthetics and Functionality in Spa Design

A luxury spa is not only beautiful, but also functional. It should make your spa experience smooth and comfortable, from the moment you check in to the moment you check out. The beauty of the spa design should convey a sense of sophistication and elegance, while also incorporating natural elements that connect you to nature. The use of high-end natural materials such as stone, wood, and marble can give a sense of luxury and warmth to the spa design. The function of the spa design should ensure that you have everything you need for your spa journey, from changing areas and treatment rooms, to relaxation areas and amenities. The layout should be intuitive, spacious, and accessible, seamlessly guiding you through the different stages of your spa experience. The design should also ensure privacy, hygiene, and safety for you and the staff.


Here are some examples of spas that achieve this balance:

  • The Armani/SPA at the Armani Hotel Milano in Italy. This spa is designed by Giorgio Armani himself, and it shows his signature minimalism and elegance, with crisp lines, neutral tones, and sleek surfaces. The spa also features an innovative system that allows you to customize your lighting, music, and temperature preferences in each treatment room.

  • The Valentinerhof in Castelrotto, Italy. This spa is a modern interpretation of a traditional alpine chalet, with wooden beams, stone walls, and cozy fireplaces. The spa also features a striking glass cube that houses an indoor-outdoor pool, offering panoramic views of the Dolomites.


luxury spa design at Armani hotel milan
A view of the Armani/SPA at the Armani Hotel Milano



A view of the Valentinerhof in Castelrotto, Italy.
A view of the Valentinerhof in Castelrotto, Italy.

Image source: Divisare


Innovative Design Trends in Luxury Hotel Spas

Embracing Wellness Technology in Spa Experiences

The pandemic has made us more aware of our health and wellness, and we want to try new ways to improve our lifestyles. That’s why wellness technology is becoming more popular in spa experiences. This technology offers new ways for you to enjoy wellness in ways you may not have access to before. For example, cryotherapy lounge chairs and meditation pods offer innovative wellness experiences to spa-goers. Cryotherapy lounge chairs target specific areas of your body with cold and heat, offering a hassle-free setup that can also boost the spa’s revenue. Meditation pods offer a relaxing and stress-reducing alternative, delivering unique, multi-sensory experiences to help you unwind.



If you are curious about how spas use wellness technology, take a look at this example:

  • The Wellness Clinic at Harrods in London, UK. This spa offers a range of services and treatments that combine cutting-edge technology and expert advice. The spa has a cryotherapy chamber, a DNA testing lab, an intravenous vitamin infusion clinic, and a body sculpting studio

A view of  The Wellness Clinic at Harrods in London, UK
A view of The Wellness Clinic at Harrods in London, UK

Image source: Divisare


The Rise of Immersive Spas

Another trend gaining popularity is the concept of immersive spas, which offer multi-sensory experiences that transport you into different environments. These spas incorporate floor-to-ceiling visuals, ambient sounds, and corresponding scents to augment your overall well-being depending on the treatment you’re engaging in. Imagine enjoying the sounds, well-being meals, and visuals of a calm beach morning during a yoga class or being transported into the tranquility of a lush forest during a massage session.


If you want to see how spas create immersive experiences, check out this:

  • The Finn Lough Resort - Spa in Enniskillen, UK. This spa offers a series of forest domes that allow you to enjoy nature-inspired treatments in a secluded setting. The domes feature transparent walls and ceilings that offer views of the lake and the trees, as well as cozy furnishings and fireplaces.

A view of The Finn Lough Resort - Spa in Enniskillen, UK
A view of The Finn Lough Resort - Spa in Enniskillen, UK

Image source: Architectural Digest


The Role of Holistic Treatments in Luxury Spa Design

Catering to the Global Shift towards Holistic Wellness

With a global increase in the prioritization of wellness, hotels are adapting to cater to this shift. The definition of ‘wellness’ has expanded to incorporate better physical and mental health, fitness, nutrition appearance, and sleep. As a result, there’s an increased demand for holistic services like crystal healing massages, sound baths, and light therapy facials. These treatments employ energy, music, and light to facilitate healing, enhancing personal well-being.


Here are some examples of spas that offer holistic treatments:

  • The Espace Vitalité Chenot at the Selman Hotel in Marrakech, Morocco. This spa offers holistic services based on the antiaging methods of Dr. Henri Chenot. The spa has state-of-the-art equipment such as bioenergetic screening devices, hydro-aromatherapy baths, and electro-stimulation machines.

  • The Thermes Vals at the 7132 Hotel in Vals, Switzerland. This spa is a masterpiece of architecture and wellness, built around the natural thermal springs of the valley. The spa has a series of stone chambers that create different atmospheres and sensations, as well as a range of treatments that use local herbs and minerals.


A view of the Bath & Barley spa in Brussels
A view of The Espace Vitalité Chenot at the Selman Hotel in Marrakech, Morocco.

Image source: Pinterest


A view ot The Thermes Vals at the 7132 Hotel in Vals, Switzerland
A view ot The Thermes Vals at the 7132 Hotel in Vals, Switzerland

Image source: Divisare


Design Considerations for Holistic Treatments

Design Considerations for Holistic Treatments Creating Spaces that Promote Healing and Well-being Holistic treatments are becoming more popular as guests seek to improve their physical and mental health, fitness, nutrition, appearance, and sleep. These treatments employ energy, music, and light to facilitate healing, enhancing personal well-being. To design spaces that support these treatments, hotels need to consider the following factors: quietness, natural light, scenic view, minimalism, and customization.


Let us show you some examples of hotels that create spaces that promote healing and well-being:

  • The Somnus Hotel & Spa in Lithuania. This hotel is located in a forested area near a lake and features large windows that frame the natural surroundings. The hotel also uses wood, stone, and metal as the main materials, creating a warm and cozy atmosphere.

A view of the Somnus Hotel & Spa in Lithuania
A view of the Somnus Hotel & Spa in Lithuania

Image source: Dezeen


The Drive Towards Sustainable Spa Design

Sustainable Practices: Responding to Growing Demand

Responding to Growing Demand Sustainability is a key focus for many consumers and businesses, as they become more aware of the environmental impact of their choices and actions. Hotels have the opportunity to show their commitment to sustainability by incorporating sustainable practices and materials into their spa design. This can help them reduce their environmental footprint, attract eco-conscious guests, and save costs in the long run.



Incorporating Sustainable Materials Spa Design

Some of the sustainable practices that hotels can adopt for their spa design are:

  • Reducing waste: Hotels can minimize the amount of waste they generate by using reusable or biodegradable materials, such as towels, robes, slippers, and packaging. They can also implement recycling and composting programs to dispose of waste responsibly.

  • Using renewable or recycled materials: Hotels can use materials that are sourced from renewable or recycled sources, such as bamboo, cork, straw, or plastic. These materials can reduce the demand for natural resources and lower greenhouse gas emissions.

  • Minimizing the consumption of non-renewable resources: Hotels can use energy-efficient appliances and lighting systems, such as LED lights, solar panels, or geothermal heating. They can also use water-saving devices and techniques, such as low-flow faucets, rainwater harvesting, or greywater recycling.


Here are some examples of hotels that follow sustainable practices for their spa design:

  • The Aquatio Cave Luxury Hotel & SPA in Italy. This hotel features a striking geometric facade made of local stone that blends with the natural cave environment. The hotel also uses natural materials such as wood, metal, and linen to create a cozy and elegant atmosphere.

  • The Wool Sauna at Ziedlejas Wellness Resort in Latvia. This hotel uses wool as a main material for its walls, ceilings, and furniture, creating a warm and comfortable atmosphere. Wool is a renewable and biodegradable material that also has excellent thermal and acoustic properties.


A view of The Aquatio Cave Luxury Hotel & SPA in Italy.
A view of The Aquatio Cave Luxury Hotel & SPA in Italy.

Image source: Archdaily

A view of The Wool Sauna at Ziedlejas Wellness Resort in Latvia.
A view of The Wool Sauna at Ziedlejas Wellness Resort in Latvia.

Image source: Archdaily


Maximizing Spa Revenue for Hotels

Revenue Sources in Luxury Hotel Spas

Maximizing Spa Revenue for Hotels Revenue Sources in Luxury Hotel Spas Luxury hotel spas can contribute significantly to a hotel’s overall revenue, with some hotels reporting that their spa facilities account for up to 10% of total revenue. Various services and facilities, such as massage therapies, beauty treatments, wellness programs, and even premium wellness technologies like cryotherapy lounge chairs, can serve as significant revenue streams.

To maximize their spa revenue, hotels need to consider the following factors:

  • Market segmentation: Hotels need to identify their target market segments and tailor their spa offerings to their needs and preferences. For example, they can offer different packages or memberships for different types of guests, such as couples, families, business travelers, or locals.

  • Pricing strategy: Hotels need to set their prices based on the value they provide to their guests, as well as the demand and competition in the market. They can also use dynamic pricing techniques to adjust their prices according to the season, time of day, or occupancy level.

  • Marketing and promotion: Hotels need to promote their spa services and facilities to their potential and existing guests, using various channels and methods. For example, they can use their website, social media, email newsletters, or loyalty programs to showcase their spa offerings and benefits. They can also use word-of-mouth referrals, online reviews, or partnerships with other businesses to increase their exposure and reputation.


Conclusion

In summary, successful luxury spa design in hotels is a delicate balance of aesthetics, functionality, and innovation. It’s not just about creating a visually appealing space, but also about understanding the needs of guests and providing a tranquil and restorative environment. Today’s luxury spa design trends point towards the integration of wellness technology, immersive experiences, holistic treatments, all housed within sustainable and environmentally conscious spaces. All these elements work together to enhance guest experiences, promote wellness, and ultimately, contribute to the hotel’s bottom line.


The Future of Luxury Spa Design in Hotels


Luxury spa design is not just a matter of aesthetics, but also of functionality, innovation, and sustainability. It requires a deep understanding of the needs and preferences of guests, as well as the latest trends and technologies in wellness. Luxury spa design can enhance guest experiences, promote wellness, and ultimately, contribute to the hotel’s bottom line.


Your hotel spa deserves the best.


If you want to create a luxury spa that wows your guests and boosts your revenue, you need the expertise and creativity of AD’ Design. Our studio creates stunning and sustainable spa spaces that embody the Italian heritage. Led by Andrea D’Anca, AD’ Design Studio can help you transform your spa into a luxury oasis that delights your guests and boosts your revenue. Whether you need online or onsite design services, AD’ Design can deliver.

Check out our related articles or contact us today to find out how we can bring your vision to life.



About the Author:

I am the founder and creative director of AD’ Design Studio, a luxury design studio based in Rome. I specialize in creating stunning interiors that combine elegance and functionality. I have over 8 years of experience in the field, and I have completed more than 25 projects Worldwide. My work has been featured in magazines such as Elle Design, and I regularly share my design insights and tips on my blog and social media platforms. I am passionate about luxury design and delivering exceptional service to my clients. 

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