AD’ / Luxury interiors

Design Direction

One direction. Across every design decision.

You already have designers, specialists or suppliers involved. The project needs senior design judgement to bring their proposals together and keep the intended character clear through development.

Discuss your team & design decisions

Mirrored arrival hall with marble console and green curtains — Hotel Eden Spa · Dorchester Collection · Rome

Within the appointment

What we bring
to your project.

Design intent

Establish the priorities for space, atmosphere and materials so the team has an agreed reference when developing proposals.

Selections & alternatives

Review finishes, furniture and specialist options against the design intent, discussing what each choice changes.

Team alignment

Focused reviews at agreed milestones, with recorded decisions and the next actions for the people developing each package.

Materials & making

From an idea to a shared direction.

Sketches and physical samples make the design easier to discuss with the client, consultants and makers.

Hand sketching and design development at the work table. — Developing the idea by hand.

Orange and turquoise glass sample with a nine-square pattern. — Exploring colour, transparency and light.

What you receive

A defined scope. Tangible work.

An agreed design direction, review comments and recorded selections or decisions at the stages of the appointment. The team can see what has been agreed and what still requires development.

Working with your team

Your designers develop their packages. We guide the design decisions within the appointment, with a clear route for client and specialist approvals.

Discuss the appointment

Selected work

See the work.

Hotel Eden Spa · Rome

Concept, materials and technical development within the Spa redesign

Hotel Eden custom display with glass shelves, lighting test in the workshop

Hotel Eden · Bespoke display

Glass, lighting and fabrication developed together

Before we begin

A few useful
answers.

How is this different from Interior Design?

Interior Design develops the interior and its agreed design packages. Design Direction provides senior guidance and reviews where a team is already developing the project. The two can be combined.

Do you replace the existing team?

We can work alongside the appointed designers, architects and specialists. The appointment establishes the design lead, package authors and approval responsibilities.

At what stage can you join?

At concept, during design development or before a significant selection or approval. The starting point depends on the decisions still open and the information available.

Your next step

Tell us where
you’re starting.

Share the current design, who is on the team and the decisions coming next. We establish the role you need us to play and the rhythm of reviews.