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Best Retail Interior Design Studios in Italy: A Project Shortlist

An editorial shortlist for commissioning a retail interior, with project references and a way to compare the appointment each studio proposes.

Stone corner joint assembled on a workshop bench for Hotel Eden Spa.
Hotel Eden Spa, Rome — a stone corner assembled in the workshop. Detail from AD’s hospitality project. Explore the Spa project ↗

A boutique built around private appointments asks for different design experience from a furniture showroom or a shopping gallery. When choosing a retail interior design studio in Italy, look at how its work relates the brand, the premises and the way customers will be served.

AD’ Design Studio publishes this editorial selection and is included below. The four profiles draw on the official sources linked in the text and appear alphabetically. They are options to discuss for your project, with no ranking of design quality.

Four practices, different project references

StudioA useful reason to consider the studioEvidence or scope to examine
AD’ Design StudioA complete boutique, store or showroom interior developed around the brandThe retail service scope and documented approach to bespoke interior details
Lombardini22Retail within a larger commercial property or complex architectural settingIts retail portfolio and the Galleria Alberto Sordi redevelopment
Matteo Thun & PartnersA product showroom or brand interior with a clear architectural conceptEuromobil Showroom Milan, attributed to Matteo Thun & Antonio Rodriguez
ST DesignRetail within an international brand brief, with Italian partnershipsThe practice’s named boutique references and the team proposed for the Italian premises

Use the references to decide whom to meet. The conversation should establish availability and the work each practice would undertake for your premises.

AD’ Design Studio: the complete retail interior

AD’ develops retail interiors for boutiques, stores and showrooms. Layout, materials, lighting and bespoke fixtures form one interior design, developed in Italy with the client’s appointed local team.

The starting point is the collection, how customers will be served and the space available. The appointment defines the drawings and specifications, sample decisions and technical interfaces. Site visits and construction-stage involvement are set out for the project.

At Hotel Eden Spa in Rome, AD’ developed illuminated stone and bespoke glass display details. This is a hospitality reference showing work on materials and fabrication. For a retail commission, discuss how that approach would respond to the merchandise, service and character of the brand.

Lombardini22: retail within the wider property

Milan-based Lombardini22 presents a retail practice covering shopping centres, outlets, retail parks and stores. Its portfolio provides references at different commercial scales.

The Galleria Alberto Sordi redevelopment in Rome covers entrances, shopfronts, building systems and lighting within the historic gallery. It is a reference for an owner considering how individual premises relate to a larger property.

Separate the tenant interior from any work to the building or common areas when discussing the commission. Establish which disciplines and approvals the practice would handle and how landlord requirements fit the design.

Matteo Thun & Partners: architecture around the product

Euromobil Showroom Milan is listed as a completed interior design project on the official website, with the design attributed to Matteo Thun & Antonio Rodriguez. The presentation describes a setting for kitchens through natural light, restrained colour and flexibility.

For a brand whose products need to be experienced within a room, examine how the collection relates to the surrounding architecture. Then discuss how the studio would approach your own products and premises.

A showroom may accommodate demonstrations and professional appointments alongside browsing. Describe those visits and how displays may change over time.

ST Design: an international practice with Italian partnerships

ST Design’s official About page describes a practice founded by Italian designer Stefano Tordiglione, with its main office in Hong Kong and partnerships with architectural and interior studios in Italy. It lists retail among its services and names Brooks Brothers fashion boutiques and a Wellendorff jewellery boutique among its project references.

For an Italian commission, ask which team would develop the interior and how the local collaboration would work. Explore retail work relevant to the way your brand serves customers, from displaying a collection to a private appointment. The named references provide a starting point; the proposed team and scope need to fit your premises.

Make the proposals comparable

Begin the shortlist with the customer’s visit and the products that need to be experienced. A portfolio becomes more useful when you can see how a practice has handled a comparable visit, rather than only a similar colour palette.

For a boutique built around private appointments, examine the relationship between entry, display and a place to sit with the collection. Can the customer look at a piece comfortably while the rest of the store continues to work? In a furniture showroom, look for complete settings that let people approach a table, try a seat and understand the product within a room. In a shopping gallery, study the route between individual premises and the entrances, shared spaces and building systems around them.

Those needs explain the different references above. ST Design names fashion and jewellery boutiques. The Euromobil showroom attributed to Matteo Thun & Antonio Rodriguez offers an architectural setting for kitchens. Lombardini22’s Galleria Alberto Sordi work addresses the wider property. AD’s Eden example is hospitality evidence of material and fabrication development; ask for retail references relevant to your own commission before treating it as direct proof of a store project.

Then compare what each proposed team will develop and what the people carrying out the work will receive:

Ask each shortlisted studioWhat the answer should clarify
Which spaces and design stages are included?Whether the commission covers the whole interior and develops beyond the concept
Which drawings and specifications will be issued?What the local team and makers receive for each package
How will the interior meet the landlord’s requirements?The technical interfaces and specialists involved
How are bespoke fixtures developed?Responsibility for details, samples and fabrication information
What happens during construction and installation?Site involvement, design decisions and the handling of changes
What does the opening programme depend on?Surveys, approvals, design choices, purchasing and works

Compare the fee with those deliverables. Furniture selection, a brand concept and a complete interior appointment involve different work.

For decisions within the store itself, AD’s guide to nine retail interior design decisions explores the relationship between products, service and space.

Bring AD’ the brand and the premises

Tell the studio what you sell and the property you are opening or refurbishing. Include the location, approximate area and opening date you are working towards. Plans, photographs, the project stage, investment range and people already involved help define the complete interior appointment.

Explore AD’s retail design service, then share the brief for your boutique, store or showroom.

Discuss your boutique, store or showroom project ↗