AD’ / Interior design for London homes
Interior design for your London home
A complete interior design, from the way the rooms connect to the furniture made for them.
Discuss your London projectAD’ is an Italian interior design studio developing interiors for homes and apartments in London. We begin with how you want to use the property, what should remain and the character you want to give its rooms.
Room planning, materials, lighting, joinery and furnishings develop together. We agree the design scope and how the work connects with your appointed architect and specialists.
Private Villa, Phnom Penh
An apartment concept at Campbell Court
Campbell Court, London · Interior design concept, September 2026.
At Campbell Court, AD’s concept retains the existing room arrangement and develops the entrance, living and dining space, kitchen, bedrooms, study and bathrooms as one interior.
Restrained classical panelling gives the rooms continuity. Concealed doors and integrated storage sit within the wall surfaces, while darker joinery marks selected thresholds and focal areas. Living and dining share a material language; the bedrooms and study take a quieter direction.
The proposed palette combines light oak parquet, dark timber, veined marble, black stone and smoked mirror. Verde Alpi is proposed for the second bathroom. The concept establishes a direction for the next stage of room development and selections.
Work with the apartment’s existing arrangement
We discuss which parts of your home you want to retain and where the rooms need to serve you differently. A study may need more storage; the living and dining space may need to work for both everyday use and guests.
Within a retained layout, panelling, doors, fitted storage and the position of furniture are considered together. Their relationships help shape how you move through the home and what each room accommodates.
Bring joinery, stone and furnishings together
A wardrobe needs to suit what you store and the wall it sits within. A kitchen frontage or bathroom vanity affects the room around it. We consider their dimensions and finishes alongside loose furniture and lighting.
Stone, timber, metal and mirror are reviewed as parts of the whole scheme. Our knowledge of Italian manufacturers and workshops informs the furniture and bespoke details we propose for your home.
Define the work with your appointed team
Through Interior Architecture & Design, AD’ can develop the agreed rooms, drawings, materials and furnishings as one appointment. We define the design stages, review points and technical information the studio develops alongside the work of your architect, engineers and specialists.
You can work directly with us or through your family office or representative. The brief, approvals, visits and remote reviews are agreed around the property and the people involved.
Before we begin
Questions about your London home
Can you design an apartment without changing its layout?
Yes. Our Campbell Court concept works with the existing arrangement. We discuss what you want to retain, how you use the rooms and the information needed to define the design work for your property.
Can we appoint AD’ for the complete interior?
Yes. The appointment can include room planning, materials, lighting, bespoke details and furnishings, with technical requirements coordinated alongside the appointed specialists. The proposal defines the rooms, design stages, drawings and responsibilities.
Can you work with an architect we have already appointed?
Yes. We agree the interior design scope alongside your architect and specialists. If your team is already developing the design, Design Direction can support the decisions and reviews within a defined appointment.
Can we work with AD’ while living outside London?
Yes. AD’ works from Italy with clients and project teams internationally. We agree who joins the reviews, how choices are approved and the visits and remote meetings required for the project.
What should we share when we first contact you?
Tell us where the property is, its current stage, what you would like to create and who is already involved. Existing plans and photographs can follow by email to help define the brief.
Your next step
Discuss your London project
Tell us what you want your home to accommodate and the decisions you need help developing. We will discuss the design scope and how to work with your team.
Discuss your London project