top of page

Hotel Interior Design: How We Can Boost Your Occupancy Rates by 20%

Updated: Oct 6, 2023


Did you know that a good interior design for your hotel can increase your occupancy rate by up to 20%?


Hotel Interior design picture, close up to bedside table with a lamp on it on a dark blue wall background

In this blog post, we will show you how to create a welcoming atmosphere for your guests through hotel interior design. We will cover the importance of hotel interior design, the elements that make a hotel interior welcoming, how to choose the right style and color scheme for your hotel, and the latest trends and innovations in hotel interior design.

By following these tips, you will be able to improve your guest satisfaction, your brand image, and your revenue with hotel interior design.



The Impact of Hotel Interior Design on Occupancy Rates


According to a study by Cornell University, guests are willing to pay more for a well-designed hotel room than for a standard one. Hotel interior design can also help you to differentiate yourself from your competitors and attract your target market. For instance, if you are a boutique hotel that caters to millennials, you can use a modern and minimalist style with pops of color and quirky accessories to appeal to their preferences.


One of the most iconic examples of hotel interior design is The Beverly Hills Hotel in Los Angeles, which is known for its pink facade and banana leaf wallpaper. The hotel has been a symbol of glamour and luxury since 1912, and has hosted many celebrities and dignitaries over the years. The hotel’s interior design reflects its history and heritage, as well as its tropical location and Hollywood charm. Here is what one of the guests said: “The Beverly Hills Hotel is like a dream come true. The design is so elegant and timeless that it makes you feel like you are in a movie.”




What Makes a Hotel Interior Welcoming?


A welcoming atmosphere is one that makes your guests feel comfortable, relaxed, and happy. It is one that makes them feel like they belong and that they are valued. It is one that makes them want to stay longer and come back again.


Lighting: Setting the Right Mood

Warm and soft lighting can create a cozy and intimate feel, while bright and cool lighting can create a fresh and energetic feel. You can also use lighting to highlight certain features or areas of your hotel, such as artworks, plants, or reception desks.

When choosing lighting for your hotel interior design, you should consider the function, mood, and style of each space. You should use different types of lighting sources, such as ambient, task, accent, or decorative lighting, depending on the purpose and effect you want to achieve. You should also use dimmers or sensors to adjust the brightness and save energy. You should also avoid glare or shadows that can cause discomfort or distraction for your guests.



Furniture Comfort and Style


Furniture is one of the most essential elements of hotel interior design, as it provides comfort and support for your guests, as well as storage and display space for your items. Furniture can also create a visual impact and express your hotel’s personality and theme. For example, you can use furniture to create a contrast or harmony with your color scheme, to add some texture or pattern to your space, or to create a focal point or a statement piece.

When choosing furniture for your hotel interior design, you should consider the comfort, functionality, and style of each piece. You should also consider the size and layout of your space and how each piece fits in it. You should avoid overcrowding your space with too many or too large pieces of furniture, as this can make your guests feel cramped and claustrophobic. Instead, you should leave enough space for movement and circulation, as well as for adding some accessories such as cushions, rugs, or plants to add some texture and color to your space.



Accessories: Adding the Finishing Touches

Accessories are the finishing touches that can make your hotel interior design more welcoming and attractive. Accessories can include items such as pillows, blankets, curtains, rugs, artworks, plants, candles, books, magazines, etc. Accessories can add some color, texture, pattern, or contrast to your space, as well as create a sense of coziness and warmth. Accessories can also reflect your hotel’s theme and story, as well as your guest’s preferences and interests. For example, you can use accessories to create a cultural or historical vibe, to showcase your local art or craft, or to provide some entertainment or information for your guests. When choosing accessories for your hotel interior design, you should consider the mood, style, and function of each item. You should also consider the scale, proportion, and balance of each item in relation to your space and furniture. You should avoid cluttering your space with too many or too small accessories, as this can make your space look messy and chaotic. Instead, you should group your accessories in odd numbers or in different heights or shapes to create some visual interest and harmony. You should also change your accessories according to the season or occasion to keep your space fresh and updated.



How to Choose the Right Style and Color Scheme for Your Hotel?


Different styles and colors can reflect different personalities and themes for your hotel interior design. For example, if you want to create a classic and elegant feel for your hotel, you can use a traditional style with rich colors such as burgundy, navy blue, or gold. If you want to create a trendy and fun feel for your hotel, you can use a contemporary style with bright colors such as yellow, pink, or turquoise.


Modern style is characterized by clean lines, geometric shapes, and minimal ornamentation. It is suitable for hotels that want to create a sleek and sophisticated feel. Modern colors are usually neutral or monochromatic, such as white, black, or gray. They can create a sense of spaciousness and simplicity.

Classic style is characterized by symmetry, elegance, and refinement. It is suitable for hotels that want to create a timeless and luxurious feel. Classic colors are usually rich and warm, such as burgundy, navy blue, or gold. They can create a sense of depth and sophistication.

Rustic style is characterized by natural materials, textures, and colors. It is suitable for hotels that want to create a cozy and authentic feel. Rustic colors are usually earthy and muted, such as beige, brown, or green. They can create a sense of warmth and comfort.


When selecting and combining styles and colors for your hotel interior design, you should consider your hotel concept and target audience. You should choose a style and color that matches your hotel vision and mission, as well as your guest preferences and expectations. You should also consider the location and culture of your hotel, as well as the season and occasion.


For example, if your hotel is located in a tropical island, you can use a tropical style with vibrant colors such as green, orange, or purple to create a lively and exotic feel. If your hotel is located in a historic city, you can use a vintage style with muted colors such as beige, brown, or cream to create a nostalgic and romantic feel. You should also avoid mixing too many styles or colors that can clash or confuse your guests. Instead, you should stick to one main style or color scheme that creates a cohesive and consistent look for your hotel interior design.


The Latest Trends and Innovations in Hotel Interior Design


The hotel industry is one of the most dynamic and competitive industries in the world. It is constantly evolving and adapting to the changing needs and expectations of the guests, who are looking for more than just a place to sleep. They are looking for unique experiences, personalized services, and memorable moments that make them feel special and valued. To meet these demands, hoteliers need to keep up with the latest trends and innovations in hotel interior design that can enhance the guest experience and the hotel performance.


Biophilic Design: Bringing Nature Indoors


Biophilic design is the integration of nature and natural elements into the built environment. Biophilic design can create a sense of connection and well-being for the guests, as well as reduce stress and improve air quality. Some examples of biophilic design elements are green walls, indoor gardens, natural materials, and natural lighting. Smart technology is the use of devices and systems that can communicate and interact with each other and with guests.


Smart Technology: Enhancing Guest Experience


Smart technology can create a more convenient and personalized experience for the guests, as well as increase efficiency and security for the hotel. Some examples of smart technology devices and systems are voice assistants, smart locks, smart thermostats, smart TVs, etc.


Modular Design: Flexibility and Adaptability


Modular design is the use of prefabricated and standardized units that can be easily assembled and disassembled. Modular design can create a more flexible and adaptable space for the hotel, as well as reduce construction time and cost. Some examples of modular design units are modular rooms, modular furniture, modular walls, etc.


When implementing these trends and innovations in your hotel interior design, you should consider the feasibility, suitability, and sustainability of each option. You should also consider the impact and value that each option can bring to your guests and your hotel. You should also test and evaluate each option before launching it to ensure its functionality and quality. You should also monitor and update each option regularly to keep up with the changing needs and expectations of your guests.





Conclusion


In this blog post, we have shown you how to create a welcoming atmosphere for your guests through hotel interior design. We have explained why hotel interior design is important, what makes a hotel interior welcoming, how to choose the right style and color scheme for your hotel, and the latest trends and innovations in hotel interior design. By following these tips, you will be able to improve your guest satisfaction, your brand image, and your revenue with hotel interior design.


If you are interested in learning more about hotel interior design or if you need professional help with your hotel interior design project, please contact us today. We are a boutique and exclusive design studio specializing in luxury projects that are both beautiful and functional. We have extensive experience and expertise and we can help you create the hotel of your dreams.


FAQs


Q1: How does hotel interior design impact occupancy rates?


A: Hotel interior design plays a significant role in attracting guests and enhancing their experience. A well-designed hotel creates a visually appealing and comfortable ambiance, which can lead to higher guest satisfaction and increased bookings. By providing a welcoming and visually pleasing environment, guests are more likely to choose your hotel over competitors, ultimately boosting your occupancy rates.


Q2: Can hotel interior design help differentiate my property from competitors?


A: Absolutely! Hotel interior design allows you to establish a unique identity and differentiate yourself from other hotels. By incorporating elements that reflect your brand's personality, theme, or target audience, you create a distinctive experience that sets you apart. This differentiation can attract guests who align with your hotel's aesthetics and preferences, leading to increased bookings and customer loyalty.


Q3: How do I choose the right style and color scheme for my hotel interior design?


A: Selecting the right style and color scheme depends on your hotel's concept, target audience, and location. Consider the emotions and atmosphere you want to evoke. Classic styles with rich colors can create a timeless and luxurious feel, while contemporary styles with vibrant colors can provide a trendy and energetic atmosphere. Take into account your guests' preferences, cultural context, and the overall image you want to portray when making your choices.


Q4: What are some latest trends in hotel interior design?


A: Two prominent trends in hotel interior design are biophilic design and smart technology. Biophilic design integrates natural elements into the built environment, such as green walls, natural materials, and natural lighting, creating a connection with nature. Smart technology enhances the guest experience through automated systems and devices, offering convenience and personalization. Staying updated on such trends allows you to meet the evolving needs and expectations of your guests.


Q5: Is it necessary to hire a professional for hotel interior design?


A: While it's possible to undertake the design process yourself, hiring a professional can greatly benefit your hotel. Interior designers have expertise in creating functional and visually appealing spaces, and they can provide valuable insights, industry knowledge, and access to resources. They can help translate your vision into a cohesive design concept and ensure that the execution is of high quality, ultimately maximizing the impact of your hotel interior design.


Q6: How often should I update my hotel's interior design?


A: Updating your hotel's interior design depends on various factors, such as your target audience, market trends, and the condition of your existing design. Regularly refreshing elements, such as accessories, lighting fixtures, and furnishings, can help keep your hotel's interior design current and appealing to guests. Monitoring guest feedback and industry trends can provide insights into when updates or renovations are necessary to maintain a competitive edge.


Thank you for reading this blog post. We hope you found it useful and informative.



Comentarios


About the Author:

I am the founder and creative director of AD’ Design Studio, a luxury design studio based in Rome. I specialize in creating stunning interiors that combine elegance and functionality. I have over 8 years of experience in the field, and I have completed more than 30 projects Worldwide. My work has been featured in magazines such as Elle Design, and I regularly share my design insights and tips on my blog and social media platforms. I am passionate about luxury design and delivering exceptional service to my clients. 

bottom of page